ASICS: Visual explorations
Research, moodboards, illustrations and adcepts for initial presentations, all designed around the central idea of using the ASICS brand mark and the curves on their products. I looked at Japanese styles and sporty energetic graphics as a start-point.
Black and white moodboard- shapes, textures, patterns
Black and white moodboard- shapes, textures, patterns
Colour and pattern moodboard- Asics 'A' exploration
Wordmark playtime
T-shirt mock up idea
T-shirt mock up idea
Layouts- rough ad ideas playing with various lines, photos and type treatments
Layouts- rough ad ideas playing with various lines coming off the shoes
Layouts- rough ad ideas playing with various playful dynamic lines overlaid
Layouts- rough ad ideas playing with various playful dynamic lines overlaid
Layouts- rough ad ideas playing with various playful dynamic lines overlaid
